body.alder-editorial-page{background:#742718;color:#fff;--footer-start:#742718}
body.alder-editorial-page [data-main]{position:relative;isolation:isolate;overflow:hidden;color:#fff;background-image:var(--case-dots-a,none),var(--case-dots-b,none),radial-gradient(ellipse at 14% 8%,rgba(255,196,132,.32) 0,rgba(255,185,110,.12) 24%,transparent 52%),radial-gradient(ellipse at 82% 25%,rgba(255,224,185,.20) 0,rgba(244,142,78,.08) 24%,transparent 50%),radial-gradient(ellipse at 50% 48%,rgba(42,8,3,.35) 0,rgba(74,20,8,.18) 30%,transparent 58%),radial-gradient(ellipse at 12% 72%,rgba(42,8,3,.32) 0,transparent 43%),radial-gradient(ellipse at 82% 78%,rgba(219,91,39,.22) 0,transparent 46%),linear-gradient(180deg,#9a4020 0%,#91361b 48%,#842f19 76%,#742718 100%);background-repeat:repeat,repeat,no-repeat,no-repeat,no-repeat,no-repeat,no-repeat,no-repeat;background-size:512px 512px,733px 733px,auto,auto,auto,auto,auto,100% 100%}
body.alder-editorial-page [data-main],body.alder-editorial-page [data-main] *{color:#fff}
.editorial-hero{position:relative;min-height:720px;display:flex;align-items:flex-end;padding:170px var(--gutter) 110px;color:#fffaf2;overflow:hidden}
.editorial-grid{position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.055) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.055) 1px,transparent 1px);background-size:74px 74px;mask-image:linear-gradient(180deg,#000 0%,rgba(0,0,0,.72) 78%,transparent 100%)}
.editorial-hero:after{content:"";position:absolute;right:-12vw;top:-18vw;width:62vw;height:62vw;border-radius:50%;background:radial-gradient(circle,rgba(229,101,39,.17),transparent 67%);pointer-events:none}
.editorial-hero-inner{position:relative;z-index:2;width:min(1480px,100%);margin:0 auto;display:grid;grid-template-columns:minmax(0,1.35fr) minmax(260px,.65fr);gap:9vw;align-items:end}
.editorial-kicker{margin:0 0 23px;color:#ff8b46!important;font-size:.68rem;font-weight:750;letter-spacing:.16em;text-transform:uppercase}
.editorial-kicker-dark{color:#fff!important}
.editorial-hero h1{max-width:1030px;margin:0;font-family:"Times New Roman",Times,serif;font-size:clamp(4.4rem,7.7vw,8.8rem);font-weight:400;letter-spacing:-.065em;line-height:.89;text-wrap:balance}
.editorial-hero-lede{max-width:850px;margin:36px 0 0;color:rgba(255,250,242,.78)!important;font-size:clamp(1.05rem,1.35vw,1.32rem);line-height:1.72}
.editorial-hero-aside{padding:28px 0 5px;border-top:1px solid rgba(255,255,255,.24)}
.editorial-hero-aside span{display:block;margin-bottom:20px;color:#ff8b46!important;font-size:.66rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase}
.editorial-hero-aside strong{display:block;font-family:"Times New Roman",Times,serif;font-size:clamp(1.8rem,2.55vw,3.2rem);font-weight:400;letter-spacing:-.035em;line-height:1.08}
.editorial-section{padding:135px var(--gutter)}
.editorial-section-tight{padding-top:25px}
.editorial-section-heading{max-width:1200px;margin:0 auto 72px;text-align:center}
.editorial-section-heading.compact{margin-bottom:0}
.editorial-section-heading h2{margin:0;font-family:"Times New Roman",Times,serif;font-size:clamp(3rem,5.2vw,6.3rem);font-weight:400;letter-spacing:-.055em;line-height:.96;text-wrap:balance}
.testimonials-intro{padding-bottom:70px;background:transparent}
.testimonial-grid{max-width:1540px;margin:0 auto;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;background:transparent}
.testimonial-card{position:relative;min-height:480px;padding:42px;display:flex;flex-direction:column;border:1px solid rgba(255,255,255,.22);background:rgba(70,19,8,.54);box-shadow:0 18px 50px rgba(20,5,2,.18);backdrop-filter:blur(4px)}
.testimonial-card-featured{background:#171512}
.testimonial-number{position:absolute;top:30px;right:34px;color:#ff8b46!important;font-size:.68rem;font-weight:700;letter-spacing:.12em}
.testimonial-label{margin:0;color:#ff8b46!important;font-size:.66rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase}
.testimonial-copy{max-width:660px;margin:auto 0 42px;font-family:"Times New Roman",Times,serif;font-size:clamp(1.65rem,2.45vw,3rem);font-weight:400;letter-spacing:-.035em;line-height:1.16}
.testimonial-person{padding-top:22px;border-top:1px solid rgba(255,255,255,.18);display:flex;flex-direction:column;gap:6px}
.testimonial-person strong{font-size:.83rem}
.testimonial-person span{color:rgba(255,255,255,.62)!important;font-size:.72rem;letter-spacing:.05em}
.about-redesign{width:min(1480px,calc(100% - 2*var(--gutter)));margin:0 auto;padding:155px 0 260px}
.about-redesign-hero{text-align:center;padding:15px 0 92px}
.about-redesign-hero h1{margin:0;font-family:"Times New Roman",Times,serif;font-size:clamp(4.8rem,9vw,10rem);font-weight:400;letter-spacing:-.065em;line-height:.88}
.about-redesign-grid{display:grid;grid-template-columns:minmax(300px,.68fr) minmax(0,1.32fr);gap:8vw;align-items:start}
.about-redesign-sidebar{position:sticky;top:120px}
.about-redesign-logo{display:block;width:86px;height:auto;margin:0 0 28px}
.about-redesign-contact{display:flex;flex-direction:column;align-items:flex-start;gap:14px;margin-bottom:42px}
.about-linkedin-icon{width:34px;height:34px;display:inline-flex;align-items:center;justify-content:center}
.about-linkedin-icon svg{width:100%;height:100%}
.about-email{font-size:1.35rem;font-weight:800;text-decoration:none}
.about-redesign-cta-copy{max-width:440px;margin:0 0 24px;font-size:1.5rem;font-weight:800;line-height:1.55}
.about-schedule-link{display:inline-flex!important;margin:0 0 50px!important;background:#171512!important;color:#fffaf2!important;border-color:#171512!important}
.about-schedule-link:hover,.about-schedule-link:focus-visible{background:#2b2824!important;color:#fffaf2!important}
.about-redesign-founder{position:relative;margin:0;max-width:500px;min-height:610px;overflow:hidden;background:#151515}
.about-redesign-founder img{display:block;width:100%;height:610px;object-fit:cover;object-position:center 20%;filter:grayscale(1)}
.about-redesign-founder:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(0,0,0,.78) 100%)}
.about-redesign-founder figcaption{position:absolute;z-index:2;left:26px;right:26px;bottom:24px;display:flex;justify-content:space-between;align-items:flex-end;gap:18px}
.about-redesign-founder figcaption span{font-size:.64rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase}
.about-redesign-founder figcaption strong{font-family:"Times New Roman",Times,serif;font-size:2rem;font-weight:400}
.about-redesign-copy{padding-top:2px}
.about-redesign-copy p{margin:0 0 34px;font-size:1.425rem;font-weight:800;line-height:1.68}
.about-redesign-copy .about-redesign-lede{font-size:1.425rem}
.case-index-hero{min-height:52vh;display:flex;align-items:flex-end;justify-content:center;padding:190px var(--gutter) 54px;text-align:center}
.case-index-hero h1{margin:0;font-family:"Times New Roman",Times,serif;font-size:clamp(5rem,11vw,12.5rem);font-weight:400;letter-spacing:-.07em;line-height:.82}
.case-tile-section{padding:42px var(--gutter) 430px}
.case-tile-grid{width:min(576px,100%);margin:0 auto;display:grid;grid-template-columns:1fr;gap:22px}
.case-study-tile{position:relative;isolation:isolate;width:100%;aspect-ratio:1/1;min-height:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:43px;border:1px solid rgba(23,21,18,.12);border-radius:7px;background:linear-gradient(145deg,rgba(255,255,255,.98),rgba(230,224,216,.94));color:#171512!important;box-shadow:0 20px 55px rgba(35,29,22,.08);text-decoration:none;overflow:hidden;transition:transform .45s cubic-bezier(.2,.8,.2,1),box-shadow .45s ease,border-color .45s ease}
.case-study-tile:before{content:"";position:absolute;z-index:-1;inset:-35%;background:linear-gradient(115deg,transparent 35%,rgba(255,255,255,.85) 50%,transparent 65%);transform:translateX(-65%) rotate(8deg);transition:transform .7s cubic-bezier(.2,.8,.2,1)}
.case-study-tile:hover,.case-study-tile:focus-visible{transform:translateY(-10px);box-shadow:0 32px 85px rgba(35,29,22,.17);border-color:rgba(23,21,18,.28)}
.case-study-tile:hover:before,.case-study-tile:focus-visible:before{transform:translateX(65%) rotate(8deg)}
.case-study-tile>div{max-width:480px;margin:0 auto}
.case-study-tile h2{margin:0 0 18px;color:#171512!important;font-size:clamp(2rem,2.7vw,3.2rem);font-weight:560;letter-spacing:-.05em;line-height:1;text-wrap:balance}
.case-study-tile p{margin:0;color:#71695e!important;font-size:.96rem;line-height:1.65}
.case-study-tile b{margin-top:35px;color:#171512!important;font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;transition:color .3s ease}
.case-study-tile:hover b,.case-study-tile:focus-visible b{color:#e56527!important}
.case-detail-hero{padding:205px var(--gutter) 35px}
.case-detail-hero-inner{width:min(1280px,100%);margin:0 auto}
.case-back-link{display:inline-block;font-size:1.44rem;font-weight:700;letter-spacing:.06em;text-decoration:none;text-transform:uppercase}
.case-longform-section{padding:20px var(--gutter) 430px}
.case-longform{width:min(1280px,100%);margin:0 auto}
.case-longform>section{padding:64px 0;border-bottom:1px solid rgba(255,255,255,.20)}
.case-longform>section:first-child{padding-top:30px}
.case-longform>section:last-child{border-bottom:0}
.case-longform h2{max-width:1180px;margin:0 0 30px;font-family:"Times New Roman",Times,serif;font-size:clamp(2.8rem,4.6vw,5.4rem);font-weight:400;letter-spacing:-.052em;line-height:.96;text-wrap:balance}
.case-longform>section:first-child h2{max-width:100%;font-size:clamp(2.5rem,4.2vw,5.3rem);white-space:normal;overflow-wrap:break-word;text-wrap:balance}
.case-longform p{max-width:1120px;margin:0 0 24px;font-size:1.65rem;line-height:1.72}
.case-longform-bullets{max-width:1120px;margin:16px 0 0;padding:0;list-style:none}
.case-longform-bullets li{position:relative;display:grid;grid-template-columns:minmax(180px,.32fr) minmax(0,.68fr);gap:36px;padding:24px 0 24px 28px;border-bottom:1px solid rgba(255,255,255,.14)}
.case-longform-bullets li:before{content:"";position:absolute;left:0;top:34px;width:8px;height:8px;border-radius:50%;background:#fffaf2}
.case-longform-bullets li:last-child{border-bottom:0}
.case-longform-bullets strong{font-size:1.45rem;line-height:1.55}
.case-longform-bullets span{font-size:1.55rem;line-height:1.68}
.case-longform blockquote{max-width:1120px;margin:0;font-family:"Times New Roman",Times,serif;font-size:clamp(1.6rem,2.65vw,3.1rem);font-weight:400;letter-spacing:-.035em;line-height:1.22}
@media(max-width:980px){.editorial-hero-inner{grid-template-columns:1fr}.editorial-hero-aside{max-width:480px}.testimonial-grid{grid-template-columns:1fr}.about-redesign{width:min(100% - 44px,1480px);padding-top:130px}.about-redesign-grid{grid-template-columns:1fr;gap:70px}.about-redesign-sidebar{position:static}.about-redesign-founder{max-width:620px}.case-longform>section:first-child h2{font-size:clamp(2.35rem,6.2vw,4.6rem)}}
@media(max-width:680px){.editorial-hero{min-height:auto;padding:135px 22px 80px}.editorial-section{padding:95px 22px}.testimonial-card{min-height:420px;padding:30px}.about-redesign{width:calc(100% - 36px);padding:120px 0 180px}.about-redesign-hero{padding-bottom:65px}.about-redesign-copy p,.about-redesign-copy .about-redesign-lede{font-size:1.08rem}.about-redesign-cta-copy{font-size:1.18rem}.about-email{font-size:1.08rem}.about-redesign-founder,.about-redesign-founder img{min-height:500px;height:500px}.case-index-hero{padding:160px 22px 40px}.case-tile-section{padding:30px 22px 260px}.case-study-tile{padding:28px 22px}.case-detail-hero{padding:160px 22px 20px}.case-back-link{font-size:1.05rem}.case-longform-section{padding:10px 22px 260px}.case-longform>section{padding:48px 0}.case-longform h2,.case-longform>section:first-child h2{font-size:clamp(2.05rem,10vw,3.55rem)}.case-longform p{font-size:1.12rem}.case-longform-bullets strong{font-size:1.08rem}.case-longform-bullets span{font-size:1.1rem}.case-longform-bullets li{padding-left:22px}.case-longform blockquote{font-size:1.55rem}}
@media(prefers-reduced-motion:reduce){.case-study-tile{transition:none}}